Leonard identifies three things that were common to successful social change movements:
- Have a Big Idea – they had a big idea, or story, of how things could be better
- Commit to Work Together – millions of ordinary people who wanted to make these changes didn’t do it alone, they worked together
- Take Action – they took their big idea, their commitment to work together and took action
It is pleasing to see that Story of Stuff have produced this clip, as it debunks the green shopping/onus on the individual story, and calls on people to activate their role as citizens, not consumers. It will reach a very large audience because of the initiative’s previous successes.