How should a change agent manage their response to messenger-shooting and/or an ad hominem attack?
Firstly, be aware of the nature of the response you receive. Even if you have become the target of hostility, be aware that it is your message, not you personally, that the person or group is reacting to. When people attack the person delivering the message instead of debating the issue raised by their message, they are reacting to someone placing them in a state of cognitive dissonance – or where their view of the world is suddenly interrupted and made uncomfortable by new information or ideas that conflicts with their established understanding and belief system. The reaction is because your message has clashed with an individual or group’s ‘belief grid’, or challenged values they hold dear.