Lost Dogs of Adelaide meets people’s need of finding, or at least putting the information out to find, their furry friends in what has become the recognised ‘go to’ place for lost pets in Adelaide.
I have lost count of the number of conversations I’ve had with random people who I then discover are following the page.
Now, if I had gone to any funding body or authority with this idea, I would have likely had one or all of the following responses:
- we need a business case/plan
- we’re not using Facebook, we’ll have to build a custom platform
- it won’t work, because it crosses jurisdictions and it will be a nightmare to co-ordinate all these local authorities
- we’ll have to pay people to run it – who will fund this?
- it won’t be able to be attended outside business hours
- will costs be allocated according to percentage of dogs lost in each council area?
- hand-wringing over a plethora of stuff including branding, disclaimers, liability and occupational health and safety
The Lost Dogs folks may not realise it, but they are part of a working peer-to-peer (P2P) community, as Michel Bauwens of the P2P Foundation explains:
…the internet is creating not just a great horizontalisation in communication, but also new forms of cooperation…it is now possible for people to meet together, declare their joint intention to produce something, and go about organizing this using a combination of ‘virtual’ and ‘physical’ means. These systems are based on people engaging with their passion, ie. doing things they actually want and like to do, to create a community around it…
No funding applications/competition for funds.