Sach’s presentation is a must-see for all change-makers and communicators, and includes some key questions for story-tellers:
- is the story a that I’m telling a myth? Is it big enough to change the core stories that people carry with them wherever they go, and help define their lives – not just grab their attention, but actually make them think about a new way forward?
The Power of Myth
- is my story interesting enough to survive in this age of information overload? Is it encoded in a way that it can grab short attention spans and hold them, and get people to forward these stories along?
Sachs also speaks of the role of myth, which is a package of:
- explanation (how the world came to be)
- meaning (what this means for how we should live our lives) and
- story (connects the invisible world to the visible world)
He examines the role of religion, science and entertainment in creating our cultural stories. He believes there is a ‘Myth Gap’ – that religion has traditionally fulfilled the role of societal myth-maker; but as science has begun to challenge that story, religion has become more literal and less comfortable with being cast as ‘story-tellers’ or ‘myth makers’; science is good with explanation and literal interpretations of the truth, but it does not want to be responsible for meaning, or (like religion) characterised as ‘storytelling’; and entertainment is good for story, but not always explanation or meaning.