Tom Atlee, director of the Co-Intelligence Institute and an organiser of the 2007 ‘Story Fields’ conference held in Colorado, USA, describes stories and their role in cultural change:
Stories (and even individual parts of stories) have a resonant, alchemical relationship with the way we experience life. A narrative or a role-model, for example, can act as a magnet aligning our awareness, beliefs or lives into congruence with its pattern. A story field is: a particularly powerful field of influence generated by a story or, more often, by a coherent battery of mutually-reinforcing stories — myths, news, soap operas, lives, memories, games — and story elements— roles, plots, themes, metaphors, goals, images, events, archetypes —
that co-habit and resonate within our individual and/or collective psyches.