Often, change agents find themselves grappling with how to express ideas, and in particular, to find language which articulates concepts that are not mainstream, or are so new that the words don’t yet exist.
I’ve compiled an A-Z of words and phrases from The Word Spy (excepting a few, marked with an asterisk *) spanning a range of environmental, social and communication topics that could be useful or relevant to sustainability change agents in their work.
Some you may have already heard of, some might make you laugh, some might give you exactly the phrase or concept you need in your next presentation or article. Example citations of each entry can be accessed by navigating through to The Word Spy site.
Reduced interest in current or potential environmental problems due to frequent dire warnings about those problems (related: Threat Fatigue).
B – Biomimicry
Design and manufacturing principles and practices that mimic natural materials or processes.
C – Climate Porn
Extreme or alarmist language or images used to describe the current or future effects of man-made climate change.
D – Dysrationalia
The tendency to think or act irrationally in certain situations, despite having sufficient intelligence.
As discussed in a previous post, having an intellectual understanding of something is no guarantee of a ‘rational’ reaction.
E – Exemptionalist
A person who discounts or ignores societal or environmental problems because they believe that intelligence and technological prowess make humanity exempt from the natural processes that govern other species.
F – Flotsametrics
The use of floating debris to study ocean currents (blend of flotsam and metrics).
G – Green Scamming
Making a group or product appear more environmentally friendly than it is (see also Greenwash).
H – Hurry Sickness
A malaise where a person feels chronically short of time, and so tends to perform every task faster and to get flustered when encountering any kind of delay.
I – Impossible Hamster *
Invented by the new economics foundation to explain why we can’t have perpetual growth on a finite planet.
W – Walkshed
The area that a person can comfortably or conveniently cover on foot.
Derived from the term ‘watershed’ (the area from which a region draws its water source) and later ‘foodshed’ and ‘airshed’.
Only words that have appeared in a published capacity are included in The Word Spy, so although McFedries welcomes offers of new words and phrases, they must have a printed or online example that can be cited.
About ten years ago, I coined a word out of frustration that there wasn’t one for the situation I was trying to convey:
disgreenimation: requiring meticulous analysis to verify the environmental credentials of “green” products or services, while not applying the same or greater level of rigour in assessing the environmental impact of all other products or services (from discrimination, and green, signifying environmentally friendly).
Do you have any useful or interesting terms you have coined for your work, because they didn’t exist and you needed to invent them?