Archives for August 2011

OzHarvest’s 100,000 Rescued Meals Milestone

pic of OzHarvest staff, ambassador and food donor in yellow shirts

Food rescue charity OzHarvest SA has already notched up 100,000 rescued meals after less than a year in operation in Adelaide, South Australia.

Based on the successful Sydney model founded in 2004 by 2010 Local Hero Australian of the Year, Ms Ronni Kahn, OzHarvest collects fit for consumption food (ie. prepared but not served) from caterers, retailers, hotels and events and – in accordance with strict food handling practices – delivers it for free to charitable organisations.

Why It Works

This clip is an effective example of sustainability communications, because:

  • people relate to things that are tangible, visible, close in space and time
  • it presents a working model of change – which despite its incredible efforts in a short time, is still small scale – and makes bigger change feel possible
  • works at an emotional level – although it includes some facts and figures, its focus is on showing real people, real activity, real change. It communicates through story, not logic, graphs and data. It speaks to the heart.

Well done to all the staff, volunteers and sponsors who have made OzHarvest a reality, and for rescuing so much food that would have gone to waste, to feed South Australians in need.

Crux is pleased and proud to have played a small role in helping OzHarvest get established in Adelaide, South Australia.

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The Good Oil On The End of Growth

screenshot of vid, yellow capital letters 'ADDICTED TO GROWTH'

The Post Carbon Institute (PCI) has just released an excellent new short animation on how and why the end of the era of growth is upon us.

Narrated by PCI’s Richard Heinberg, author of ‘The End of Growth’, the six and a half minute clip is a visually rich explanation of the historic role of growth, the development of thinking that came to challenge the acceptance of infinite growth, and why we’ve reached the end of growth.

Why It Works

This clip works because its:

  • explains complex concepts in a simple way, and is delivered in an accessible style using everyday language
  • uses visuals and images instead of words or talking heads
  • includes some touches of humour
  • doesn’t just describe problems, but also speaks of the positive possibilities for a world beyond growth

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